Southern Workout Centre launched as a franchise gym startup based in South Australia, and the brief covered the entire business from the ground up — not just a website. We built the marketing strategy, the brand identity and the website, and had a hand in designing the physical layout of the gym itself, so the space and the brand told the same story from the moment someone walked through the door.
The website carried that same ambition. Members could sign up and pay online through a fully integrated payment system, with membership tiers built to support upsells rather than a single flat fee. A custom CRM tracked every lead and member relationship, backed by a physical fitness database and physiometric customer tracking — so trainers could follow a member’s actual progress over time, not just their sign-up date. Contact forms, lead capture, product sales and marketing email campaigns rounded out a build that was, in every sense, a fully responsive, fully commercial gym platform.
