Matilda Motel

What changed behind the front desk

Occupancy went from around three rooms regularly filled to nine to twelve, full through peak season. This is what did the work.

• Booking System Integration

  Guests choose their room type, bed size, upstairs or downstairs, parking and numbers, then pay upfront through PayPal. The room is locked the moment it's paid for, so no more double bookings and no more names crossed out of a paper diary.

• Lead Capture

  The booking link sits right next to the phone number. A guest who would have got voicemail books online instead, so a missed call is no longer a missed booking.

• Custom CRM

  Every guest is recorded as new or returning, with how often they stay, for how long, and whether it's peak or off-peak. Greg can see who his regulars are and when they tend to come back.

• Room and Revenue Grid

  The whole motel's occupancy at a glance, with no diary to flick through.

• Marketing Emails

  The guest journey runs on its own: a confirmation and welcome straight away, local eats and attractions two weeks out, and a note the night before that their room is ready. Nobody has to remember to send any of it.

• Product Sales

  Extras like the tour package can be sold alongside the room, and guests are offered a longer stay before they arrive.

• Contact Forms

  Questions that aren't bookings still have somewhere to go, and don't get lost.

• WordPress

  Room galleries, testimonials and the tour spotlight can be kept current without calling a developer.

• Fully Responsive Website

  The site worked properly on a phone before most of its competitors did, which matters when travellers are often booking from the road.