Mariano Prestige Auto Club is an exclusive car club, and the brief was to build a private membership site where members could communicate directly with each other — road tests, track days, race gatherings — with the message doing the work rather than the design. We started with a placeholder logo while waiting on the client’s official branding package; it impressed the team enough that it became the real logo.
Underneath that minimal, sophisticated exterior sat a genuinely private platform: a custom CRM managing the member relationship, an asset management system to track the cars and equipment tied to the club, and a booking system so members could reserve their place at track days and events without a phone call. A bulk marketing system kept members in the loop between gatherings, and the whole build ran on a fully responsive WordPress platform, with contact forms for prospective members finding the club for the first time.
