CASE STUDY

Kepnock Hair Fashions

eCommerce Responsive Web Design
Kepnock Hair Fashions

Geri runs Kepnock Hair Fashions, a local hair salon, and came to us for the salon’s first website. The brief covered a lot of ground: a custom CRM, lead capture, a custom booking system so clients could book appointments without ringing the salon, product sales, marketing emails and contact forms — all backed by a fully responsive build, at a time when mobile-responsive design was still new technology.

We built the site on our eCommerce Starter package with a new logo (by Ideas Take Flight) integrated throughout, and a feature area and gallery showcasing the salon’s wedding, event and formal styling work. A few years later we returned with a mobile-focused redesign — refined for phone and tablet with CSS media queries — plus a short promo video Geri could play in-store and use across local marketing.

Live at the time: kepnockhair.com.au

WHAT WE BUILT

What the salon's first website did

  • Custom Booking System

    Clients could book an appointment without ringing the salon. Geri and her team could keep working instead of putting down the scissors to answer the phone.

  • Custom CRM

    Every client and enquiry was kept in one place, so the salon knew who its regulars were and who hadn't been in for a while.

  • Wedding and Event Gallery

    A feature area and gallery showed off the salon's wedding, event and formal styling, which is exactly what someone planning a big day wants to see before they book.

  • Product Sales

    The salon's products could be bought online, not only across the counter at the end of an appointment.

  • Marketing Emails

    A direct line to clients' inboxes for specials, new products, and the run-up to wedding and formal season.

  • Lead Capture

    Visitors who weren't ready to book could still leave their details, so a quick look around became a contact.

  • Contact Forms

    An easy way to ask a question without calling in the middle of a busy day.

  • WordPress

    The salon could update its services, prices and photos itself.

  • Fully Responsive Website

    Built to work on phones at a time when that was still new, then refined for phone and tablet in a later redesign, along with a short promo video Geri could play in the salon.

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