New logo and signage branding for a grocery outlet — the brief called for a monochrome, easily recognisable mark with a 1950s traditional-grocer feel, consistent across receipts, stationery and storefront signage.
CASE STUDY
WHAT WE MADE
Harvester Grocery
One mark, everywhere it's seen
Logo. Monochrome and simple, with the feel of a 1950s traditional grocer. It's recognisable at a glance and reproduces cleanly on anything.
Storefront signage. The same mark at full size on the shopfront, so the store is easy to spot from the street.
Receipts and stationery. The branding carries through to the small things customers take home, so the look is consistent from the sign to the receipt.
