CASE STUDY

Caravan Homestay

Branding Web Design
Caravan Homestay

An early “stay with locals” travel concept, trialled in the Wide Bay region — campers and caravanners staying on private properties instead of caravan parks. New logo, and a fair amount of custom coding for a concept that didn't fit an off-the-shelf template.

Live at the time: caravanhomestay.com.au

THE BUILD

An idea that didn't fit a template

Custom build. Matching travellers with private properties isn't something an off-the-shelf template does, so a good part of the site was coded around how the idea actually worked.

New logo. A new idea needs an identity people can remember before they've heard of it. The logo gave the concept a face.

Enquiry forms. Anyone interested in the idea had a simple way to get in touch, which is how a trial finds out whether an idea has legs.

WordPress CMS. The site could change as the concept changed during the trial, without starting again.

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