CASE STUDY

Bargara Triathlon Club

Redesign Web Design
Bargara Triathlon Club

The club had already been through a couple of versions of their site before calling us in. We kept most of the existing content but rebuilt the structure around Training, Membership and Events, with an auto-rotating slider highlighting the club’s six annual events — including a short promo video we produced for the Mon Repos Triathlon leg.

Behind that redesign sat a proper membership platform: a custom CRM to manage members and leads, a dedicated membership site for sign-ups and renewals, and a bulk marketing system so the club could reach its members directly ahead of each event — all wrapped in a fully responsive WordPress build, with contact forms and lead capture built in for anyone finding the club for the first time.

WHAT WE BUILT

What the club got out of it

  • A Clearer Structure

    The site was rebuilt around Training, Membership and Events, the three things people come looking for.

  • Membership Site

    Sign-ups and renewals happened online, without paper forms to collect at the start of every season.

  • Custom CRM

    Members and new leads were kept in one place, so the club always had a current list of who was in and who was interested.

  • Bulk Marketing System

    Ahead of each of the club's six annual events, one email reached every member.

  • Event Slider and Promo Video

    The home page rotated through all six events, and a short video we produced promoted the Mon Repos Triathlon leg.

  • Lead Capture and Contact Forms

    Someone new to the sport had an easy way to ask a question and leave their details, which is how a club grows.

  • Fully Responsive Website

    Event details were easy to check on a phone, right up to race morning.

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