Website Redesign
Redesigns needs to be creative, informative, user friendly and reflect your businesses image and culture. Our redesign process emphasises usability, functionality, behind the scenes coding and search engine optimisation that will increase your search ranking and performance.
So if it is a design update, fresh new look or custom feature to enhance and engage your visitors experience – we can help.
Our Redesign Process:
1 Discovery / Consultation / Research / Planning
Stage 1 is all about getting to know how your business operates, how you interact with clients / customers, your short term and long term plans for your website. We find out what works on your existing site and what doesn’t – which areas give positive feedback and view any analytics data you have collected. Check out your online competition and see what they do well. Then make a detailed project design plan that outlines all your functional and aesthetic requirements.
2 Design & Layout
We take the information about your business, competitors and target audience and apply it to create an appealing design that has the aesthetic value, visual impression you want and a layout that is effective and intuitive for site visitors. In this stage you’ll be given a series of ideas and concept drawings all the way through to full mock-ups of the design.
3 Website Coding & Web Development
We code the final approved design, using standards-based code that is search engine optimised, cross browser compatible and integrated into the content management system if requested. This is also the stage we would add eCommerce or custom functionality that your new site is built to deliver.
4 Pre Launch Testing
We run the new site through it’s paces to ensure everything works as expected in the real world. We test with as many commonly used browser and system configurations as possible to ensure the look, feel and functionality performs well. This stage is important to ensure we iron out any bugs, issues validation errors before the new site goes live as a card carrying member of the internet.
5 Website Launch & Performance Tracking
This is the stage that all the hard work pays off. Your new site is launched – but we don’t stop here – we monitor your new sites performance and make final adjustments for search engine ranking and visitor time on site/ bounce rate / pages per visit/ conversion rate and other key analytics. Your new site is finished only when the targets set in the development plan in stage 1 are met.